Recurring revenue, conversion and payments.
| Period | MRR |
|---|---|
| Nov | $29,200 |
| Dec | $29,818 |
| Jan | $30,496 |
| Feb | $31,188 |
| Mar | $31,922 |
| Apr | $32,641 |
| May | $33,384 |
| Jun | $34,118 |
| Jul | $35,065 |
| Aug | $35,992 |
| Sep | $36,783 |
| Oct | $37,732 |
| Period | Net new MRR |
|---|---|
| Dec | $618 |
| Jan | $678 |
| Feb | $692 |
| Mar | $734 |
| Apr | $719 |
| May | $743 |
| Jun | $734 |
| Jul | $947 |
| Aug | $927 |
| Sep | $791 |
| Oct | $949 |
| Period | Churn rate |
|---|---|
| Nov | 3.4% |
| Dec | 3.4% |
| Jan | 3.4% |
| Feb | 3.2% |
| Mar | 3.2% |
| Apr | 3% |
| May | 2.9% |
| Jun | 2.9% |
| Jul | 2.8% |
| Aug | 2.9% |
| Sep | 2.7% |
| Oct | 2.8% |
| Period | ARPU |
|---|---|
| Nov | $45.98 |
| Dec | $46.96 |
| Jan | $47.50 |
| Feb | $48.20 |
| Mar | $48.89 |
| Apr | $49.83 |
| May | $50.43 |
| Jun | $51.54 |
| Jul | $52.10 |
| Aug | $52.16 |
| Sep | $53.08 |
| Oct | $54.13 |
| Period | Starter | Pro | Enterprise | Total |
|---|---|---|---|---|
| Nov | $8,200 | $13,600 | $7,400 | $29,200 |
| Dec | $8,250 | $13,871 | $7,697 | $29,818 |
| Jan | $8,301 | $14,144 | $8,051 | $30,496 |
| Feb | $8,358 | $14,502 | $8,328 | $31,188 |
| Mar | $8,415 | $14,822 | $8,685 | $31,922 |
| Apr | $8,489 | $15,152 | $9,000 | $32,641 |
| May | $8,542 | $15,472 | $9,370 | $33,384 |
| Jun | $8,565 | $15,845 | $9,708 | $34,118 |
| Jul | $8,618 | $16,297 | $10,150 | $35,065 |
| Aug | $8,677 | $16,742 | $10,573 | $35,992 |
| Sep | $8,726 | $17,061 | $10,996 | $36,783 |
| Oct | $8,777 | $17,506 | $11,449 | $37,732 |
| Step | Count | Share of total | From previous step |
|---|---|---|---|
| Started trial | 1,240 | 100% | — |
| Activated | 938 | 76% | 76% |
| Added payment | 716 | 58% | 76% |
| Converted | 482 | 39% | 67% |
| Customer | Plan | Status | Date | Amount |
|---|---|---|---|---|
olivia@northwind.io | Pro · Oct 12 | Paid | Oct 12 | $49.00 |
jackson@lumen.dev | Enterprise · Oct 12 | Paid | Oct 12 | $499.00 |
isabella@fieldnotes.app | Starter · Oct 11 | Pending | Oct 11 | $19.00 |
will@kimstudio.co | Pro · Oct 11 | Paid | Oct 11 | $49.00 |
sofia@harbor.so | Pro · Oct 10 | Failed | Oct 10 | $98.00 |
liam@orbitlabs.com | Enterprise · Oct 9 | Refunded | Oct 9 | $499.00 |